Let's talk carrots. Purple carrots! Their unique color reflects anthocyanins; the prominent colorant (flavonoid) responsible for the red, purple, and blue hues found in fruits, vegetables and flowers. In the body anthocyanins have demonstrated amazing abilities to protect against disease. On lips, they give a sheer berry tint. Beautiful hued purple carrot extract is blended with omega fatty acid rich echium seed oil and bestowed with a tart, delectable raspberry flavor.